Meet Ruby Sand — the statement frame made for sun-drenched days and unforgettable moments. With a radiant ruby acetate finish inspired by ocean sunsets, this design brings instant glamour to every face. The mirrored gold-to-pink gradient lenses shimmer beautifully in the light, creating a dreamy, feminine glow while enhancing your look with effortless luxury. Bold yet elegant, Ruby Sand is perfect for beach escapes, long lunches, and everyday confidence. Each pair feels like wearable art — unique, striking, and impossible to ignore. Slip them on and feel instantly elevated. Limited, luxe, and made to turn heads.
Some lifestyle images may be AI-generated or digitally enhanced for creative storytelling. Our beautiful frames are uniquely crafted, and each piece features subtle colour and pattern variations, making every pair truly one of a kind.
DNA by Daniella n Aileen
✨ Where Vision Meets Art, and Style Lives in Every Detail ✨
Born from the legacy of optical pioneers John & Ronda Granata, who have spent over 50 years shaping the industry, Daniella and Aileen stepped into the world of eyewear as mothers, creators, and lovers of beautiful design. ??
What began as a serendipitous meeting quickly grew into a friendship grounded in their shared passion for quality eyewear, innovation, and aesthetic craftsmanship.
Aileen’s journey through a Bachelor of Optometry, Master of Optometry, and a Graduate Certificate in Ocular Therapeutics reflects their commitment to the highest level of eye care ?️✨
But they knew something more was needed:
Vision matters, but looking and feeling good in your eyewear matters too.
Together, they travelled the world—seeking beauty, comfort, craftsmanship, and meaning—to create a collection that reflects who they are.
And so DNA was born—
A brand shaped by eyes, vision, style, and family legacy.
Because for Daniella and Aileen…
✨ It’s all in their DNA.